Know Their Potential
The first step of any major donor campaign is to analyze past giving patterns and assess the philanthropic potential of your current donors. We then research philanthropic market conditions, including donor capacity, economic indicators, and competition from other organizations. We then map out a fundraising strategy aimed at realistically achieving your organization's full potential.
Make an Impression
Most philanthropic decisions are made based mainly on a prospective donors impression of the people leading an organization, and not on written materials. But that does not mean the campaign materials should not be well written and smartly designed. Working closely with your organization and the campaign leadership, Aaron Consulting creates case statements and supporting documents that will help your organization distinguish itself from the competition. The process of refining the written materials helps your organization think through how to position itself, stay on message, and streamline the solicitation process.
Build the Committee
The campaign committee —typically comprised of board members, donors, and key staffers — is responsible for setting the goals and identifying new prospects. At Aaron Consulting, we work with your organization to cultivate and recruit people who have the capacity and commitment to make the campaign a success. We then work with the committee to delve deeply into their connections with friends, family, colleagues and members of their community.
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Solicitations Management
Once an initial list of prospects is drawn up, Aaron Consulting manages the solicitation process. This may involve strategy meetings to plan an approach to each target, solicitation training sessions, editorial and logistical support, and follow up. Aaron Consulting's professional fundraising staff manage the solicitations using our own state-of-the art software, which is designed to keep organization staff and volunteers up to date on the status of each solicitation.
Virtual Campaign Office
To support your major donor program, Aaron Consulting creates a virtual campaign office. This full-service administrative support ensures that your organization’s campaign is professionally managed without additional costs or burden for your staff.
The service includes a customized, donation-ready Website at benefitoffice.org, a toll-free campaign hotline, as well as a dedicated campaign email address, all staffed by fundraising professionals. Inquiries are personally and professionally handled by our team and immediately routed to the appropriate destination. All the routine campaign paperwork is handled, including pledge tracking, check and credit card processing, cash flow projections, invoicing, receipts, and acknowledgment letters.
With Aaron Consulting Company, your committee will stay focused on its fundraising goals, while your staff will have more time to devote to other pressing work. And your donors will appreciate the high level of professional service.
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