| Aaron Consulting offers onsite and classroom training in a wide range of fundraising strategies and techniques. Our proven methods are widely used by professional managers, fundraisers, and board members of organizations in the United States, Europe, and Africa. Training sessions range from half-day seminars to intensive two-day courses.
Annual Campaigns
At the core of every fundraising operation, the annual campaign is both an important source of revenue and the best way to prospect for future major gifts. From the timing of your appeals, to special programming to attract supporters, learn how to build a campaign that keeps donors giving year after year.
Capital Campaigns
Whether used to fund for new building construction or any other major long-term investments, these special campaigns are designed to transform an institution. Learn to evaluate your organizational readiness, what steps to take, how to set achievable goals, and the critical role of the campaign chair.
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Cause-Related Marketing
It’s all about image. What corporations want when they tie their brand to your organization.
Conflicts of Interest
How to avoid actual or perceived conflicts of interest that can turn off donors or invite lawsuits.
Corporate Sponsorships
Sell your organization without selling your soul. How to make your current programs and events appealing to corporate sponsors.
Database
It is the indispensable tool of the modern fundraiser. What information must be tracked and how to use it effectively. How to decide which commercial package is best or whether you should build one from scratch.
Direct Mail
It is still the most cost-effective way to build name recognition and develop a core constituency. Learn the strategies that work for campaigns of all sizes.
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Ethical Fundraising
How to choose strategies for fundraising appeals that are ethical and responsible, and under what circumstances you should not accept a contribution.
Foundation Grants
Researching foundations and writing good grant proposals are just the bookends of the grant-seeking process. What comes in between is far more important:. makes your organization attractive to professional grant-makers.
In-Kind Gifts
Learn how to get most anything your organization needs, from computers to office space for free.
Major Gifts
Building a core of major donors who will give year after year is critical. How to keep your current donors involved, while simultaneously courting new ones.
Marketing Programs
Charities can earn significant revenue through advertising, licensing and selling products and services. How to build successful programs, while avoiding costly mistakes.
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